Cycle in Heels : décembre 2018

dimanche 30 décembre 2018

From Iranian TV to London edgy style

picture by Reza Hadian

This year, my most surrealistic, incongrous & creative styling job was for a music video for Manoto TV, owners of Wimbledon Film and TV Studios and one of Middle East’s largest TV channels with over 50 million viewers worldwide.

The result is a bit like an insertion in my head, a joyful colourful explosion with bonkers flamboyant characters.
When Edgy London club kids meets traditionial Iranian music & culture.

picture by Reza Hadian

I was asked to style the opening scene to one of our biggest in house productions this year; a show similar to Strictly Come Dancing with a big difference, our show includes live performances as well as a number of VTs and segments.

They wanted to use some of my creations for the opening scene about the Iranian New Year, Norouz, that takes place in Sping, as they were looking to create a very quirky and animated feel.

picture by Reza Hadian

It was a luxury of abondance to style my piece among a couple of avant garde & trendy London designer like Lydia Smith, Maddie, williams, Victim fashion, Jessica Purdie…

picture by Reza Hadian

5 days of prep, 3 days of shooting at Wimbeldon studio, about 30 people to dress or acessorize, I realise the job of a stylist is mainly managing wardrobe, make sure everything is TIDY which is against my inner nature.

picture by Reza Hadian

Iranian are know for rather conservative & classical beauty standards so I was quite pleasantly surprised to see they choosed me for my aesthetic, giving a proper edgy & london style to a promo video targeting a Middle East audience.

picture by Reza Hadian

I had to style TV presenters & personnalities from the channel, some were big celebrities back in Iran, I was casually asking people to try different outfits and then realised they had more than a millions followers on instagram!

Some people at first felt a bit uncomfortable to try some very quirky and "out there" costumes when they are use to prestigious brand or very "classy" outfit,
I felt a bit frustrated at first when people coud go for the more "safe" and quiet option. But I realised they needed a adaptation period for them to deal with there inscecurities. For them it was like going to a boring michael Kors black dress to the wildest stage costume that Lady Gaga could wear without a decompression dive.

picture by Reza Hadian

wearing sequins dress with hand stitched big colourful har bands.

picture by Reza Hadian

As they were short of actors, I also had to step in in front of the camera, here wearing an amazing Maddie Williams statement piece.

picture by Reza Hadian

Welcome in my world

I am a young designer in fashion costume and jewellery. I graduated last year in an MA in Performance Practice & Design at Central Saint Martins in London. I'm particularly interested in costume design, the performative aspect of costume and it social impact on people.

From my background in performance, the importance of clothing is how it allows you to stage yourself, to give information about who you are, or more precisely, about what you want people think you are.

I'm from Paris but I don't have at all the elegant minimalistic French style, I'm more attracted by bright colours, mismatch prints, shiny materials, over the top dresses. I try to build clothes with material which are not fabric, crossing boundaries of the costume experiment. I think that any object from everyday life can become a fashion accessory. Anything can be stitched on to clothes.

Basically, I like CYCLING and RECYCLING. I love going to charity shops or flee markets and seeing the creative potential of everyday objects. i have always created costume with nothing, sometimes with things I found in the street. I like to give second life to old objects and divert them from their original function. In my creations, i'm using a lots of toys, as a common reference from the collective imagery, a reminder of childhood that everybody shares in every country. I like the idea of transforming a piece of clothes into piece of art. With my creations I would like to foster peoples’ creativity and make them proud of themselves in feeling unique, original and different.

If you have some barbies you are not playing with anymore, Legos, little cars or toys, please give it to me, I will use them and give them an other live!

For commission work, collaboration, press enquiries or just to say hi contact me: anne_so_cvl@hotmail.fr

I am the copyright owner of all creations. In any display or republication or redistribution of any of my ideas, the pictures of my creations displayed on my blog included, every user shall ensure that he/she has my consent, and that the copyright notice shall appear. The copyright notice shall be a hypertext link to my page. thanks!

dimanche 30 décembre 2018

From Iranian TV to London edgy style

cycleinheels