mardi 18 novembre 2014

My little pony dress

picture by Jesus Rodriguez model Vanessa Murell see the picture on my instagram gallery 
I have a fascination of Mylittlepony.  I have very kitsch  and regressive tastes, for me it is not bad taste, it is just I kept my little girl taste.  I like pink, glitter, shiny, maximalism…I have a fascination for  discarded objects, In my work I am trying to give them some legitimacy and nobility.  It is a lot about humour, and using kitsch with wit, not at face value by diverting the function of  quirky objects.  

picture by Jesus Rodriguez model Vanessa Murell 

In his book "The Unbearable lightness of Being"  Kundera define the concept of the Kitsch as this thing that is wrapped by  tradition, collective collective unthinking  or mass culture in a veil of beauty or ugliness, something that makes serious things lighter.  I think this is what I am trying to achieve in my work. Life is hard and the world is not always all colourful. My creations are deprived of any political statement, they are made of very silly objects. They are  just a celebration of life, colours and creativity. But at the same time, there is  something disturbing in my work that show that there is "something rotten in the kingdom of capitalism".  

picture by Jesus Rodriguez 
Vanessa spotted this glittery background at Marcella Hair Salon (check the facebook page). The owner of the place kindly let us invading her space for our cosmic & psychedelic photo shoot.

 At the Alternative miss world event someone asked me if i knew about the Bronies, this community of men that love my little pony and dress like them.  So I watched the documentary on youtube  and felt closely connected with theses people.
Why are we so fascinated by my little pony?  For me, it was something quite ironic at first. 
I my dress it was away of  taking the symbol of cuteness & kawaii and divert its function.  But thinking more deeply about it I realise my little pony is a real phenomena  that pinpoints something of the era that we live in. 
 In a context of social &economic crisis, brownies  are putting themselves in reassuring world surrounded by  very cute things like my little pony, barbies, dolls, sugar colour,  pastel & kawaii aesthetic, with a cartoon that convey very positive value like friendship.  

'It’s innocence, it’s fun, it’s colourful, it’s, you know, it’s a nice escape from the grey world as it were for the time being and it brings me joy,' says 48-year-old brony, Neil.

Rainbow hair & pastel photography, holographic colour is the new trend! 

Great discovery of this very kawaii and girly brand via Sarainlove blog, Dolls eyes, playing with cuteness and PVC material.  The kind of design where you tell yourself "Why I haven't done it before them?" 

check there facebook page, you will be mesmerised! 

On of the main inspiration to create the dress: a my little pony coat 

Wearing the my little pony dress at Alternative miss world with Emma Zarafi & Emily Howard. 

A great drawing Emma Zarafi made inspired by my costume at Alternative Miss World

picture by Jesus Rodriguez
My idea was to create a dress with my little pony cryogenically frozen in the ice to conserve them and keep them for later when the mylittlepony specie will be extinct.  
I played with the transparency, the optical  illusion to have the my littlepony trapped in crystal ice. 
For the transparent base, I used my transparent Lego one for my performance at the Barbican (it is always heart breaking to dismantle a dress space in London and coast of material make you forget about a potential retrospective exhibition of your work at the V&A) 

The creative process was making lot of little surprise bag with a magic little pony recipe: a little pony toy ,a pinch of glitters and few colourful beads , close the bag and stitch it to the transparent base with the hula-hopp boning.  A lot of work done with Vanessa Murrel and Bruna Ignatowska

picture by Jesus Rodriguez

I saw Vanessa  (follow her on instagram) for the first time at the canteen of Central Saint Martins last year when I cam back to help my friend with a project, You can miss the charismatic girl with her blue hair, her big eyes, a reflection of her strong personality and her very individual style.  I felt she would be perfect to embody this dress as the new face of kawaïi and hyperjapan style! 
picture by Jesus Rodriguez

picture by Jesus Rodriguez
dinosaur necklace, sailor latex outfit & rainbow hair, the perfect combo! 
picture by Jesus Rodriguez

picture by Jesus Rodriguez 

dinosaurs necklace available on my online shop 

picture by Jesus Rodriguez

dinosaurs earrings available on my online shop 

bracelet available on my online shop 

picture by Jesus Rodriguez

picture by Jesus Rodriguez 
barbie arms necklace available on my online shop

picture by Jesus Rodriguez

"eternal sunshine of the spotless mind" picture by Jesus Rodriguez

Frida Kahlo inspired flower crown with cancan barbie legs, pink and purple shoes, styled with some of Vanessa Murrell design & creations.  A more organic look surrounded by fallen leaves.  
picture by Jesus Rodriguez

Info point: featured in Valeurs Actuelles, French newspaper about young French people leaving the country, I have to say I found at lot of amazing opportunities here in London and meet extraordinary people! 
Read the online version here 

1 commentaire:

  1. Ahhh...I love it all. I've loved My Little Ponies since a child, it is happiness. I had many of them and now my two girls love them as much as I do and it's so much fun to share with them these ponies and see the magic and belief the ponies give them. I hope they never let that magic go as it is something that gets us all through life and hard times. Your pony dress is amazing, I would love to wear that, ha :)) Everything you create has magic in it, that is what makes them so amazing, I love it :)) xx


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